Introducing Aseho: A Story Woven in Madagascar

A story woven through generations.

Born in Madagascar, ASEHO celebrates a living heritage shaped by skilled hands, cultural tradition, and the quiet beauty of natural raffia. Each creation is rooted in centuries of craft, where ancestral techniques are passed down, refined, and reimagined into forms that honor both past and present.

At its core, ASEHO is grounded in a simple belief: craft cannot be separated from people and culture. From ancient braiding traditions to intricate hand-crochet work, every detail carries the memory, patience, and knowledge of the communities behind it.

This season, Maison Djouf is honored to welcome ASEHO to Healdsburg, bringing the spirit and soul of Madagascar to Wine Country.

Follow along as we share the story behind the collection and the journey that brings it to life.