For years, Andrea Kenner ran Tamarind, her beloved boutique in Healdsburg, offering thoughtfully curated, meaningful fashion. When Tamarind closed earlier in 2025, it marked the beginning of a new chapter: Maison Djouf. The boutique combines Andrea’s refined vision, a connection to her husband’s heritage, and a love of global style, all blended with modern African-inspired aesthetics. The result is a space that celebrates artisan craftsmanship, sustainability, and fashion with personality.
Opening a boutique is no small feat, and watching Maison Djouf come to life has been a journey full of intention and care. From fresh coats of paint to carefully styled racks, every element was selected to create a space that feels welcoming and inspiring.
Behind the scenes, creatives from Après-Midi Agency helped bring Andrea’s vision to life, shaping the boutique’s personality in every corner, layout, design choice, and element of branding. Every detail, no matter how small, was carefully considered with intention.
Cozy corners, thoughtfully curated displays, and little touches throughout the store make it more than just a shopping destination, it’s a place to explore, discover, and feel inspired.
Maison Djouf opened its doors in July 2025, and just a few months later, the Launch Party in October brought the boutique to life in a whole new way. Guests filled the space with laughter, energy, and excitement. It was a celebration not just of fashion, but of community, creativity, and this next chapter in Andrea’s journey. The launch was a chance to share the boutique’s spirit with friends, supporters, and longtime customers, showing how every element, from racks to curated accessories, comes together to create a unique, inviting experience. It was a day of celebration, connection, and a little bit of magic that reflects everything Maison Djouf is about.
With a new name but the same vibrant spirit, Maison Djouf continues to be a space for thoughtful, inspired fashion, welcoming everyone to step into this next chapter and experience all that Maison Djouf has to offer.